Anthropologie head buyer Keith Johnson — starring in the new show Man Shops Globe — says that his goal is to make the store feel like "no other retailer." But there are 120 stores. And more to come.

Watching the new Sundance Channel series, which premiered last night, I kept thinking: It's one thing to buy stuff from all over the world and collect it in one store; Johnson's goal is to make sure all Anthro stores from mall to mall, New York to Los Angeles, have the same shabby-chic "found object" vibe. This requires spending thousands of dollars to travel and shop. So that a mass retailer looks like a quaint boutique.