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    Send an email to Sadie Stein, the author of this post, at Sadie@jezebel.com.

    How does Mad Men create a women's world in the midst of a man's? With great writing and compelling actors, obviously, but also through more subtle means:

    They call it "aftershocks" - that slightly too-long moment of reaction, in which time most shows would have cut away. Particularly for the female characters, the device is revealing and crucial. As Variety points out, even those interactions that would seem to exclude women give them a "voice" in these scenes - often the loudest one. These moments are carefully plotted: each episode is preceded by a "tone meeting," in which the editors plan the distinct feeling they're going for. And while "dead air" is normally anathema to television - and was initially deemed "too slow" by AMC - the silences are a big part of the show's power.

    read more: #madworld, #madmen, #aftershocks, #madmenaftershocks, #madmenediting, #pausing, #pregnantpauses, #sallydraper, #grandpagene, #joanholloway, #joanharris, #dondraper, #peggyolsen, #tv, #amc