Pringle of Scotland, the venerable knitwear brand, is in the process of Changing Its Image. For designer Clare Waight Keller, this apparently involves Tilda Swinton, lots of neutrals, and, okay, they couldn't actually get rid of the knitwear completely.

Pringle Of Scotland: Highland FlingS

Tilda's very cozy with Pringle, for whom she's made some kind of Scottish-castle art film-advert. This is a good move, as she is both Scottish and awesome.


Pringle Of Scotland: Highland FlingS

Spring knitwear at its finest: loving the mix of traditional and fresh here. It's also what we like to call "wearable."


Pringle Of Scotland: Highland FlingS

I'm a big defender of the jumpsuit, but this might just signal its death throes.


Pringle Of Scotland: Highland FlingS

This is oddly pretty!


Pringle Of Scotland: Highland FlingS

I'm wondering if this gauzy little number is the "Tilda" dress. While lovely, it doesn't seem...eccentric enough.


Pringle Of Scotland: Highland FlingS

Is it just me or is Anna's outfit kind of...well, let's just say off its game?


Pringle Of Scotland: Highland FlingS

This beautifully tailored jacket is classic Pringle.


Pringle Of Scotland: Highland FlingS

Lemon represented one of the few dashes of color in the subdued collection.


Pringle Of Scotland: Highland FlingS

Ooh, ooh, the obligatory kilt reference!


Pringle Of Scotland: Highland FlingS

A touch of Mrs. Roper is always a good idea.


Pringle Of Scotland: Highland FlingS

I'm impressed with the front-row lineup Pringle garnered: Estelle is a pop star who takes her fashion obligations seriously.

[Images via Getty]