"Good Ideas Have No Genitals," So Why's Advertising Still A Man's Game?Sadie Stein8/18/09 3:40pmFiled to: mad worldAdvertisingWomen in AdvertisingCreative directorsMad MenDon draperTiffany koselcrispin porter & boguskyBobbie barrettPeggy olson33EditPromoteShare to KinjaToggle Conversation toolsGo to permalink"It was basically an episode of Mad Men," says one female creative director of her industry. And while we love that actual ad pros also use the show as a reference point, it doesn't sound like it's changed that much:AdvertisementIt says something when the industry theoretically geared towards reading and determining the collective psyche is, at the creative level, overwhelmingly male-dominated, particularly at the higher (yes, Don Draper) level. According to a piece on AdAge, this was "a hot issue" at the magazine's annual "Women to Watch luncheon," whose very existence in 2009 is somewhat telling. While women are well-represented at the executive level, they're still lagging in "creative," and fewer women go into that end of things. In a video from the event, Tiffany Kosel, creative director and VP at the Crispin Porter & Bogusky agency, paraphrases one woman's explanation: the issue, she says, is the classic "tightrope" : "be confident, speak up, get respect, while still being feminine enough that we're not seen as overly aggressive."And she ends with an eerie and perhaps unconscious paraphrase of one of Mad Men's more memorable lines, the savvy Bobbie Barrett's sage advice: "(N)o one will tell you this, but you can't be a man. Don't even try. Be a woman. It's powerful business, when done correctly." While in the context of the show, there's the ever-present implication of sexual power and a set of weapons no more at a woman's disposal than a man's overt power to sexually harass his assistant, it's essentially Kosel's message: women bring something different to the table - in fact, the perspective of more than half the population, which would seem to be a valuable commodity in an industry largely geared towards selling to that percentage.