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Durex is trying to carve out a space for itself between Trojan (the boyscout of condoms) and Lifestyles (the slut) in its new ad campaign, which caters to "mature pleasure seekers," or as Durex awkwardly calls them, the Pleasurati. [AdAge]
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Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.
Jezebel 
Aug 12, 2009 9:40 AM
3,121
