Harvard is broke. Tapping the vast potential value of its own good name, Harvard signed a licensing deal with an apparel manufacturer. And the menswear label Harvard Yard was born!

This isn't university apparel: this is the Ivy League as metaphor. Harvard Yard is about turning the university's hard-earned but ephemeral reputation into a more useful kind of coin -- the licensing deal, though of unknown value, lasts 10 years, covers the entire globe, and also gives permission for women's and children's apparel collections. Kit Walsh, an executive at the Collegiate Licensing Company, says "The idea was to create a line of clothing where Harvard represented not just a university, but a style, too."

And what a style it is.

We think this guy's definitely majoring in Advanced Mud Sculpture. The floral shirt speaks to a certain subversive aesthetic/isation of the American heterosexual male experience, but the rolled up sleeves say, "Baby, let's work this clay together."