After their wedding video rocketed to fame and sold thousands of downloads of Chris Brown's song "Forever," Jill and Kevin have launched a site of their own, soliciting donations to combat domestic violence. They seem pretty serious about it, too.
On their new site, jkweddingdance.com, the couple states: "Due to the circumstances surrounding the song in our wedding video, we have chosen the Sheila Wellstone Institute. Sheila Wellstone was an advocate, organizer, and national champion in the effort to end domestic violence in our communities." The site prominently displays links where readers can donate.
A statement from the Sheila Wellstone Institute points out that Jill's current pHD work "focuses on breaking cycles of violence in society" and that Kevin is on his way to law school "due to his passion for social justice."
Jill and Kevin, who, it should be noted, don't get the money from those Chris Brown downloads - Chris Brown does - are going out of their way to use their fame to help others. Your turn, Chris, YouTube, and Sony.
YouTube Wedding Video Now Tool To Combat Domestic Violence [Star-Tribune]
I Now Pronounce You Monetized: A YouTube Video Case Study [GoogleBlog]