Today, GMA reported on the trend of overtly sexual ad campaigns in the fast food industry. Chains like Burger King and Hardees — the latter creatively promotes its Biscuit Holes — responded to inquiries, saying basically, sex sells.
Burger King responded to complaints over its ad in Singapore — for the BK Super Seven Incher depicting a woman about to orally receive all seven inches of the sandwich with the text "It'll blow your mind away" — by saying it:
…did not run in the U.S. or any other markets…and generated positive consumer sales.
While Hardees defended its "Name Our Holes" campaign by reinforcing our initial hunch that these holes are intended for the mouths of gay men by saying:
…intended to communicate the core message of our premium quality food to our target audience of Young, Hungry Guys.