New Ads Help Keira, Posh & Becks Make Rent; Kate Gosselin's Clothing Line On Hold

  • Posh and Becks are in an underwear ad, together! David seems to be deep in thought, perhaps pondering the wisdom of letting Armani give him hair that belongs on a Lego newscaster. Narrate Victoria's inner monologue in the comments! [Telegraph]
  • Keira Knightley is still the face of Coco Mademoiselle. She gives great sexyface in the new ad. [Sassybella]
  • Two designers you have never heard of are looking forward to seeing Brüno when it opens on July 10. [AP]
  • Kanye's Louis Vuitton's sneakers — which came into stores very suddenly yesterday, with no pre-announced release date to build the excitement — have already sold out. How come? Sneakerheads, Louis Vuitton nerds, and Kanye fans have been on a waiting list for the kicks since January. If you want some of the $840-$1,140 shoes, the Louis Vuitton store will put your name on a "wish list" in case more become available. But don't hold your breath. [The Cut]
  • Diane von Furstenberg is accused of polluting the Meatpacking District with her signature scent. Allegedly, the perfume emanating from her W. 14th St. headquarters' ventilation system is overpowering; one passerby called the perfume "putrid, awful . . . something you'd find on a 60-year-old matron." And a receptionist at a nearby eye clinic said patients had complained. [P6]
  • Real Housewife Kelly Bensimon has a jewelry line, produced with Mouawad, the same company that does Nicole Richie's House of Harlow 1960. Of her character on her popular reality show, she says, "I think that because I'm so down-to-earth they're like, 'Okay we have to pump her up a little bit because otherwise people are not going to believe'...If they want me to be some kind of crazy socialite, I'm not a socialite. I'm a working girl, a single mom." As for the jewelry, which is priced at $32-$336 and is based on pavé geometric designs, Bensimon explains her inspiration thus: "I love Navajo and I love the idea of taking Pocahontas out of the kayak and putting her into the disco." Also, there are snakes in the form of bracelets and rings, which may or may not have something to do with Milton. [W]
  • Los Angeles designers really, really wish their fashion week — limping on since the departure of sponsors IMG, Mercedes-Benz, and Smashbox Studios — could join the Big Four. But all the best L.A. designers — Band of Outsiders, Rodarte, Trina Turk, Monique Lhuillier — seem to show in New York. [WSJ]
  • Ending the tide of good news for London Fashion week is the withdrawal of Aquascutum. The iconic English label has been put up for sale by its parent company, Japan-based Renown, after a buy-out bid by Aquascutum management was rejected. [WWD]
  • Donatella Versace attended an event at the Whitney where children with chronic or life-threatening illnesses drew pictures for her. The sketches chosen by Versace will be featured on limited-edition Versace tote bags, to be sold for $200-$250 via Gilt Groupe this fall. No word on how much the kids will make from their intellectual property. [Style.com]
  • This is just too weird. Ed Hardy CEO Hubert Guez owns Michael Jackson's Holmby Hills house and grounds. Jackson was renting the 7-bedroom, 13-bathroom French chateau-style manse for $100,000 a month. Now, maker of tacky Ed Hardy t-shirts Christian Audigier is moving in. [TMZ]
  • Now that it has a designer in London-based (but New York-relocating) Marios Schwab, Halston can do things like sign multi-million-dollar distribution deals for its wares. [WWD]
  • Meanwhile, Kate Gosselin's clothing project with Healthtex is on hold. [Radaronline]
  • Uniqlo's same-store sales rose 6.4% in June. [WWD]
  • Polo Ralph Lauren has extended its deal to dress the U.S. Olympic team through the winter games next year and the summer games of 2012. [WSJ]
  • To mark its 120th anniversary, the house of Lanvin is releasing a line of limited-edition commemorative items, including hand-painted porcelain figurines of its mother-daughter logo. There'll also be notebooks, music boxes, paper weights, and embroidered t-shirts. No word on prices yet. [WWD]
  • LVMH bought a large stake in the organic, sustainably-produced clothing company Edun, so PPR is sponsoring — to the tune of 10 million Euros — a film about the environment. [WSJ]
  • A pink wireless mouse with gold accents, made by Juicy Couture, costs $55 at Neiman Marcus. Is it terrible that we would have expected it to be more of a rip-off? [FWD]
  • Just released is a new issue of WWWWD, the fashion periodical that feels so real it's got to be fake. This edition is all about men, so expect jokes on bromance, Kris Van Assche, Ed Westwick, and a nice rip on Olivier Zahm for good measure. [WWWWD]