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In the last 20 years, household roles have shifted: whereas the supermarket used to be the woman's domain, today "almost one-third of men are now the principal shoppers in the household." Hence the man-centric Grape Nuts campaign? [AdWeek]
Send an email to Sadie Stein, the author of this post, at Sadie@jezebel.com.
Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.
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Jul 1, 2009 11:20 AM
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