• Marie Claire Dedicates 10-Page Spread To One Advertiser Designer

    All-American fashion, according to Marie Claire's July issue, apparently runs the gamut from Ralph Lauren, to Ralph Lauren Collection, to Ralph Lauren Black Label. An object lesson in the special ladymag economics of free advertising, after the jump.


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    This spread, shot on a ranch and featuring models decked in denim and cowboy boots, manages to go a whole ten pages without using so much as a stitch of clothing by a designer not born Ralph Lifschitz. The story is not marked as advertising, advertorial, a "special collaboration," it doesn't exist to celebrate a retrospective Ralph Lauren exhibition or some kind of brand anniversary. It's as if the stylist just forgot any other American fashion designer ever existed! Look at the credits: the shirt, $325, is Ralph Lauren Black Label. The necklace is $750 from Ralph Lauren Vintage, and the scarf and belt are price on application from the Ralph Lauren Archives, which is apparently a different thing.

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