This spread, shot on a ranch and featuring models decked in denim and cowboy boots, manages to go a whole ten pages without using so much as a stitch of clothing by a designer not born Ralph Lifschitz. The story is not marked as advertising, advertorial, a "special collaboration," it doesn't exist to celebrate a retrospective Ralph Lauren exhibition or some kind of brand anniversary. It's as if the stylist just forgot any other American fashion designer ever existed! Look at the credits: the shirt, $325, is Ralph Lauren Black Label. The necklace is $750 from Ralph Lauren Vintage, and the scarf and belt are price on application from the Ralph Lauren Archives, which is apparently a different thing.