• Marie Claire Dedicates 10-Page Spread To One Advertiser Designer

    All-American fashion, according to Marie Claire's July issue, apparently runs the gamut from Ralph Lauren, to Ralph Lauren Collection, to Ralph Lauren Black Label. An object lesson in the special ladymag economics of free advertising, after the jump.


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    Counting this suede top, $498, the $325 shirt, and $298 jeans (all Ralph Lauren Blue Label), the POA boots and gloves from the Ralph Lauren Archives, and the $1,450 Ralph Lauren Vintage bracelet, plus all the other clothing in the spread, and the $5,596 worth of clothing in another shot which didn't make it onto the Marie Claire website but is in the magazine, the total cost for your summer of Laurenian love is a cool $28,230, not counting all items marked POA.

    Quite unnecessarily, on the last page of the spread comes the following note:

    All men's clothing, Ralph Lauren.


    Women's Western Fashion
    [Marie Claire]

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