• read more: #periodpieces, #viraladcampaign, #tampax, #advertising

    Changing Bodies, Changing Lives

    As part of a viral marketing campaign, Tampax has released this series of videos, in which 16-year-old "Zack Johnson" wakes up one day with "girl parts, down there." He learns to love tampons, and realize that "men are pigs." [AdAge]


    Send an email to Katy Kelleher, the author of this post, at katy@jezebel.com.