Will Depression Make Women Buy "Superclamp" Bras?

That seems to be the message of this odd AdRants post, which links the admittedly bizarre image of a woman holding an umbrella with her boobs to research on the emotional triggers of overshopping.

The research in question shows that 4 out of 10 women cited "depression" as a reason to go on a shopping spree, while 6 out of 10 cited "feeling a bit low." Psychology professor Karen Pine said, "this type of spending, or compensatory consumption, serves as a way of regulating intense emotions," and speculated that worries about the recession might send some women into an emotional tailspin, in which they want to shop to relieve their stress but don't have the money to do so. The study says nothing about men, and frankly we're a little skeptical that women are the only ones who spend money to make themselves feel better. AdRants's take on the whole thing is pretty annoying: "if women had more paws for shopping bags, they'd probably be a lot less depressed. For the next eight minutes, anyway." Actually, we'd probably be less depressed if people stopped assuming women were materialistic, fickle shopaholics. Thanks!

Because Who Needs Hands... [AdRants]