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    Strong Enough For A Man

    read more: #nuts, #grapenuts, #marketing, #advertising, #psychology, #cereal

    No Cereal For Young Men

    Grape-Nuts is shooting for that coveted men 45-and-over demographic. Says "insights director" Kelley Peters, "Men aspire to it...It's strong and stern, the father figure of cereals." [WSJ, Gawker]


    Send an email to Sadie Stein, the author of this post, at Sadie@jezebel.com.