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more about #della |
Dell Discovers Ladies Use Computers For More Than Diet Tips |
Marketing Madness |
| read more: #badvertising, #della, #dell, #dellcomputer, #advertising, #marketing |
Dell is continuing to revise its poorly-received website aimed at women, removing the "Della" branding. Teressa Iezzi writes on AdAge that the debacle exposes how marketers perceive women as a niche, not half the population. Her suggestion: "Just make products and sites that appeal to human beings." [Netbook Choice, AdAge]
Send an email to Margaret Hartmann, the author of this post, at .
Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.
Jezebel 
May 26, 2009 5:20 PM
3,915
