• Lindsay Lohan's spoof singles video doubled as an ad for her leggings line and self-tanner. [WWD]
• And Zooey Deschanel wrote and performed a ditty about cotton — the fabric of our lives! [Videogum]

• Could Madonna be returning for another season's duty as the face of Louis Vuitton? Rumors say this fall's campaign will maintain both her Madgesty and photographer Steven Meisel. [Fashionologie]
• Eddie Van Halen is launching a namesake sneaker, the EVH. They look exactly like chucks. [WWD]
• Not to be outdone, Puma and Yves Saint Laurent have released a sneaker. (Puma also did kicks for Alexander McQueen and Sergio Rossi, which are both, like YSL, brands owned by parent company PPR, which makes sense since Puma is itself part-owned by the luxury goods giant.) The shoes are surprisingly...ugly. The toe box looks like one of those godawful Clarks Wallabee shoes that came briefly into fashion and set the bar of taste low enough for Crocs to duck under shortly thereafter. I had a friend who called those shoes with that terrible toe "piss-catchers." Which was accurate. [WWD]
• Diane Pernet reports on a rumor "from a very good source" that ex-Nina Ricci designer Olivier Theyskens will be brought in to revive the house of Elsa Schiaparelli. Which would be a much better fit for Theyskens than Halston, which was last week's rumor. [ASOF]
• Georgina Chapman, otherwise known as the co-founder of Marchesa and Mrs. Harvey Weinstein, says she made her own wedding gown. "I didn't finish my dress until about three days before my wedding — I had the flu and was stitching it from my bed," she told New York. Her only advice for the "impulsive" bride who might choose one of her $3,100-$6,500 dresses off the rack on her way to the registry office, is that she make sure she can walk in it. [NYMag]
• Same-store sales at H&M, the world's third-largest apparel retailer by revenue, fell 3% in the month of March. Sales at fast fashion chains had been more resilient in this downturn than the figures for department and boutique stores; this drop took analysts surprise. [WSJThe thing about this economy is that there's always ample evidence business could be worse: Levi's earnings fell 50.5% last quarter. [WWD]
• The Texas-based private investment group that took J. Crew public three years ago has sold its last remaining shares in the troubled retailer. J. Crew's share price has fallen more than 60% in the past year. [Crain's]
• Duncan Quinn, the brand whose last ad featured a man strangling a nearly naked woman on the hood of a car, went for restraint this season. The new campaign is a man holding a sawed-off shotgun. [Racked]
• Tory Burch and David Yurman are now ratified members of the Council of Fashion Designers of America board. [WWD]

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