The Way We Were: Life Magazine Photos Of Women In The 1970s

As you may know, the Life magazine photo archive is now online, and we've been showcasing images of women in different decades; the 1930s, the 1940s, the 1950s, the 1960s. Now, the 1970s.

I've been wondering, while searching, why I haven't been getting as much variety as I'd hoped. Using the search engine, I've used the keywords "women" "woman" "female" and "fashion" or "style" or "models" or "actresses." And last night, it FINALLY occurred to me to try "girls." And of course, all these pictures of women came up. Surfer girls, chorus girls, girls in mini skirts. That's how they were captioned back then. It never dawned on me that I was being too modern about it. So. If you want to see "girls" of the 1930s, "girls" of the 1940s, "girls" of the 1950s or "girls" of the 1960s, I encourage you to poke around, and supplement my galleries of women in these decades.

And now: the 1970s.

The Way We Were: Life Magazine Photos Of Women In The 1970s

California Girls. 1970.

The dog and the chick are living the dream.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Weightlifting Girls, 1972.

Former gymnasts and ballet dancers: Can you recall that thick itchy texture of the aptly named, unflattering thing known as the leotard?

The Way We Were: Life Magazine Photos Of Women In The 1970s

Aspen girls, 1971.

Wow. Just wow. There's a whole series of shots on the "Aspen girl" lifestyle, which seems to involve skiing, swimming and booze.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Youths waiting at Battery Park to see Pope John Paul II. New York, 1979.

Only one young lady doesn't mind waiting to see the Pope. The others are all, "Come on, your holiness. It's freakin' raining."

The Way We Were: Life Magazine Photos Of Women In The 1970s

LIFE Cover 4/2/1971 of pregnant teenager reading in front of class.

Don't you love when the years change and the headlines stay the same?

The Way We Were: Life Magazine Photos Of Women In The 1970s

Enthusiastic and resolute women in large parade down Fifth Avenue on the 50th anniversary of the passage of the 19th Amendment, which granted the women the right to vote, as they march for further women's rights. New York, September, 1970.

As the kids say: Awesomesauce.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Six generations of women from an American family. 1972. Photograph by Alfred Eisenstaedt.

Amazing! So cool how some of them have glasses and all of them have the same wide mouth.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Signs saying "Women Unite" carried by women supporters during "Women's Liberation" demonstration on Fifth Avenue and on Wall Street. New York, 1970.

That is unite, not "untie."

The Way We Were: Life Magazine Photos Of Women In The 1970s

Renate Stecher (R) in action during the women's 100 meter race at the Summer Olympics. Munich, 1972.

Do the American uniforms look like Garanimals?

The Way We Were: Life Magazine Photos Of Women In The 1970s

US track athlete Mabel Fergerson in action at the Summer Olympics. Munich, 1972.

Fantastic shot.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Navajo woman modeling turquoise pins & a squash blossom necklace made by Native Americans. New Mexico, 1972.

Gorgeous. Want!

The Way We Were: Life Magazine Photos Of Women In The 1970s

80 yr. old actress Mrs. Judith Lowry on motorcycle with grandson. 1970.

You don't even have to check Ms. Lowry's IMDb page to know that she is your new favorite person.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Congresswoman Bella S. Abzug attending political rally. 1972.

The word champagne and that hat and that dress = not politics as usual.

The Way We Were: Life Magazine Photos Of Women In The 1970s

A female employee checking the gun that her boss keeps in the building for security purposes. 1972.

Note to self: Don't work here.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Female engineer Janet Petra Bonnema who was banned from a tunnel construction site because of superstitions. 1972.

Those fools! Have you ever heard of such an idiotic thing?

The Way We Were: Life Magazine Photos Of Women In The 1970s

Democratic Reprsenative from California Mrs. Yvonne Brathwaite Burke. 1972

Yvonne Brathwaite Burke was the first African-American woman to represent the West Coast in Congress. She was a member of the California State Assembly from 1967–1973; was a member of the U.S. House of Representatives initially representing portions of Los Angeles from 1973–1979; represented the 4th district of L.A. from 1979–1980, and retired from the Los Angeles County board of supervisors on December 1 of 2008.

The Way We Were: Life Magazine Photos Of Women In The 1970s

LIFE cover 08/21/1970: Mini skirted woman looking at a midi skirt for possible purchase.

This is an amazing photograph and proof that hem length is news-worthy!

The Way We Were: Life Magazine Photos Of Women In The 1970s

Young African American girl blowing on a whistle. 1971.

I had a dress like that. Smocking was big.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Director Matt Cimber (R) directing the making of porn film "The Sexuous Woman." Hollywood,1970.

Sorry, but sex in that car cannot be comfortable.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Comedinne Phyllis Diller listening to the heart of a young woman during a "Stop Smoking Cruise." 1970.

El oh el at her eyebrows and watch!

The Way We Were: Life Magazine Photos Of Women In The 1970s

Bizarrely dressed woman spectator at Watergate hearings. June, 1973.

"Deep throat is people!"

The Way We Were: Life Magazine Photos Of Women In The 1970s

Gloria Steinem kneeling down beside Bella Abzug during the Democratic Convention. 1972.

This one seems like a good Hanukkah gift, no? Don't forget that any of these can be purchased framed!

The Way We Were: Life Magazine Photos Of Women In The 1970s

Naked woman modeling body paint, which consists of a lei around her neck and pieces of fruit on her abdomen. 1970.

Yes, but: Why?

The Way We Were: Life Magazine Photos Of Women In The 1970s

African American woman sitting on a motorcycle w. her child, part of the growing numbers of black motorcycle enthusiasts. 1971.

That kid definitely knows his mom is cooler than all of the other moms.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Employees of Saks Fifth Avenue watching a fashion show promoting midi-length skirts. 1970.

That front row is all disapproving malcontents. Love them.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Actor Rock Hudson sitting on MGM lot w. eight midi-skirted starlets who play opposite him in "Pretty Maids All In a Row." Hollywood, 1970.

Each of these dresses is wonderfully ridiculous in its own special way, and Rock Hudson knows it.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Instant Dress, 1972.

This dress also came in blue, and hopefully with instructions. It was called the "Instant Dress" but appeared to be a nylon sarong.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Instant dress, 1972.

Serving suggestions.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Actor Curt Jurgens w. wife and two female companions lathering up in a bathtub he had built in his den. France, 1972.

I want to go to there.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Candace Bergen, 1970.

This woman should always be surrounded by pastel rainbows.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Jane Fonda, 1971.

Jane Fonda, doing what she does best — bucking the system.

The Way We Were: Life Magazine Photos Of Women In The 1970s

LIFE cover 05/07/1971 Feminist Germaine Greer.

Oh, hey!

The Way We Were: Life Magazine Photos Of Women In The 1970s

Newlyweds kissing in heart-shaped tub on honeymoon at Cove Haven resort in the Poconos. 1971.

That camera on the tripod just left there all alone is Creepcity, USA.

The Way We Were: Life Magazine Photos Of Women In The 1970s

"Lance Link - Secret Chimp" - TV Program. 1970.

Really? Really, America?

The Way We Were: Life Magazine Photos Of Women In The 1970s

Contestant and Life Magazine reporter Judy Fayard on TV game show, "The Dating Game." Hollywood, 1972.

Sending out a big kiss to one of the best shows ever!

The Way We Were: Life Magazine Photos Of Women In The 1970s

Cover of LIFE magazine dated 06/09/1972 w. pic of feminist Congresswoman Bella Abzug.

Again: Don't you love when the years change and the headlines stay the same?

The Way We Were: Life Magazine Photos Of Women In The 1970s

Graduating African Americans wearing African style fashions at Howard University, during commencements. 1970.

Loving those glasses on the far right.

The Way We Were: Life Magazine Photos Of Women In The 1970s

Kids' Wigs - J.C. Penny's Dept. Store. 1970.

Kid wigs! Click to see more styles!

The Way We Were: Life Magazine Photos Of Women In The 1970s

Children at school bus stop. North Carolina, 1971.

Headband? Check. Glasses? Check. Braces? Check. Short-shorts? Check. Floral notebook? Check. Graphic jumpsuit? Check. Awesome sneakers? Check. Too cool for school? CHECK!



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Earlier: The Way We Were: Life Magazine Photos Of Women In The 1960s
The Way We Were: Life Magazine Photos Of Women In The 1950s
The Way We Were: Life Magazine Photos Of Women In The 1940s
The Way We Were: Life Magazine Photos Of Women In The 1930s