Later this afternoon, the look of the Jezebel homepage will be undergoing some cosmetic surgery. Major cosmetic surgery.
As in, full facelift, tummy tuck, liposuction, rhinoplasty... oh, fuck it, let's call a spade a spade: it's not cosmetic, it's a goddamn gastric bypass.
The point of these changes — which will also go into effect on every other Gawker Media website, and will condense the homepage into a series of headlines and very brief text intros — is to streamline the look of the site in order to make it, well, more "reader friendly". (Or, in non-corporate speak, "increase pageviews".)
It's a change that, to be honest, we're not exactly enamored of, sure about, or totally on top of, meaning that there will be all sorts of mistakes as we figure out the system and it eases its way into our workday DNA. Here's a sneak peek:
As you can see, the metadata to the right of the posts looks different, namely, the addition of little flame icons that signify when a post is being clicked on — and commented on — rapidly. In some cases, "Most Discussed" comments will appear there as they have in our "normal" view.
The good news: For those readers who decide they are not at all on board with the new look, the site can be viewed in its "classic" form; just click on the "View" menu at the top of the page and change the setting to "Expanded". Then send us hate mail that we can forward to our capitalist overlords.