In an essay on The Huffington Post, writer Alex Leo notes that while this was a big year for women — the first serious female presidential candidate, the first predominately female state senate, the first female Top Chef — the advertising world has a lot of catching up to do. Ms. Leo names the five sexist trends in ads that just won't die:
Bondage, rape, "sluts," girl-on-girl action, and cum shots. And we're not talking about "edgy" brands like American Apparel, or specifically male-oriented products, like Axe body wash. The ads in question are from major companies: Remy Martin, Dolce & Gabbana, BMW, Nikon and L.A.M.B. We would add non-essential toplessness to the list. But for each ad, Leo explains why the trend won't die, despite "our cultural outrage and personal boredom."