Higher Smelling

Save the beer, vomit and weed jokes: Masik Collegiate Fragrances of Harrisburg, Pa. makes perfumes that capture the essence of an alma mater. Katie Masik came up with the concept a year and a half ago and went into business with her family, designing perfumes that "are both literal interpretations of campus smells and the mental image of the school" and apparently catering to a crowd that enjoyed college a lot more than we did. Accordingly, eau de Penn State has notes of "vanilla, lilac rose and white patchouli;" the men's version is heavy on blue cypress. Those of us who went to urban schools may call for a more assertive fragrance. [NPR]