Huffington Post ringleader Arianna Huffington was on the Daily Show last night promoting the book on blogging — The Huffington Post Complete Guide to Blogging — that she made her editorial staff write. As Gawker noted, she called for more writers to blog the economic crisis for HuffPo (though she leaves out the part about how she doesn't pay her bloggers), and she also says that that trick to blogging is to "blog your secret passions." Ari's secret love? Cheese. Jon is not particularly impressed by this revelation, and asks, "You're fucking with me about the cheese thing, right?" Clip above.