Nylon may be safe, but according to a breakdown of ad page performance that mediabistro.com just posted (from WWD), things are scary indeed in the world of fashion magazines. In the third quarter, the industry saw a 10% decline as categories like pharmaceutical and beauty slashed their ad budgets. Some of the hardest hit are Vanity Fair (down 15.3% since last year - approximately 84 ad pages), W, Glamour and Essence, with even stalwarts like Vogue dangerously diminished (9.6%.) Bucking the trend is Elle, which, Stylista notwithstanding, had an increase in ad sales. Fingers and toes crossed for everyone — we may mock the ladymags, but we hate to see people lose jobs. [mediabistro]
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