• By Maria
    Nov 13, 2008 10:40 AM 7,088
    read more: #goodadvertising, #kotexu, #australia, #advertising, #periods, #menstural, #tampons

    Leave It To Beaver

    Despite complaints from prudish consumers, Kotex will continue using its Australian Kotex U tampon commercials, which feature a woman hanging out with her animated beaver. Although some view the ads as inappropriate, they've helped Kotex gain two share points in the $250 million market and overcome the perception that they are a lower-tier brand of menstrual products. Click the image at left to see the commercial. [AdAge]


    Contact information for this author is not available.