NY Times reporter Eric Wilson took an in-depth look at the phrase "price upon request," which is used very often in fashion magazines. The presumption is that if you have to ask, you can't afford it. In reality, items labeled "price upon request" can cost anywhere from $350 to $1 million. Wilson writes, "There is little rhyme or reason as to which prices are listed and which must be requested." And when he called stores trying to pin down retail prices, he found "a more-surprising truth: most of the unpriced items were never available for purchase." Two editors claim that "price upon request" is a euphemism used when a design was never made to be sold. Says Debi Greenberg, owner and buyer for Louis Boston: "If you can’t say what it is, because it’s actually nonexistent, why bother showing it?" [NY Times]
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