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    Strange, Glam, Awesome Love At Tim Burton Tribute

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    Zoe Kravitz For Vera; Mary-Kate & Ashley Close Beauty Line

    read more: #branding, #marykateolsen, #ashleyolsen, #twins, #moguls, #business, #influence, #books

    Twin Lifestyle

    We were remiss in pointing out this interview with Mark-Kate and Ashley Olsen in Times on Friday, but here is one part that caught our eye: "Although it is nearly impossible to imagine Paris Hilton citing Dickens, what most distinguishes the Olsens from their peers in the tabloids is a resistance to certain kinds of recklessness on the one hand and a decidedly less egomaniacal approach to branding on the other. Ms. Hilton commodifies the image of a sexually untamed heiress — herself. But the Olsens sell a wide variety of products that have nothing to do with their lifestyle, a concept they have purposefully left vague." Thoughts? [NY Times]


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