"Unfortunately, I think describing P & G as 'progressive' is a bit naive. Cover Girl is among the least expensive of major drugstore cosmetics; one could easily argue that marketing to black women is a cynical attempt to make poor people buy their cheap product. Are KFC and McDonald's progressive because they use black people in ads? As for being 'gay-friendly,' I think the fact that Ellen DeGeneres has a popular daytime talk show with the right kind of demographics is why she's in their ads. Capitalism trumps prejudice every time, if the price is right!"