The Rachel Zoe Project premiered last night. Two things were shocking: 1. Her assistant, Taylor, is a terrifying, intimidating bitch. 2. Rachel seems to be a really nice person with relatable anxiety issues. Also, she's so fucking catch phrase-y. Her faves seem to be the violent "kills it," "I die," and "shut it down," which she at times softens with "loves it," with a slice of "bananas" in between. Above is a clip of all of her Zoe-isms.