Yay, more celebrity-centered junk filling up the newsstands: Wenner Media, which publishes Us
Weekly and Rolling Stone
, has announced that it will be creating a celebrity fashion spinoff quarterly
from Us
. The spinoff is said to be inspired by People's StyleWatch
a special edition that is published 10 times a year and sells more on the newsstands than Vogue
. However, considering the failure of other celeb mag spinoffs, some "insiders" wonder if Us
's version will exasperate an already flooded (and drooping) celebrity-focused market. Jann Wenner says that the US
spinoff will appeal to a "younger and more sophisticated audience" than StyleWatch
. We're assuming Sarah Palin won't be making any appearances. [WSJ
]
Us Quarterly
