The Hills is back! Season 4 will be premiering tonight on MTV at 10 p.m. and it is, like, pretty much the most important thing ever. An executive at MTV says that the show is "like this generation's A Tale of Two Cities or Oliver Twist." Whatever: what's important is that its stars are getting rich. Forbes has put LC on the Celebrity 100 list of the most powerful people in Hollywood and estimates her net worth at $1.5 million. Similarly, exposure on the show has benefited Bolthouse Productions, the PR company that Heidi "works" for, and People's Revolution, the fashion PR company that Whitney and LC "work" for. Everyone is making money off of the "scheduled reality," it seems. [EW & Forbes]

Contact information for this author is not available.