Over on Feministing, there's a post about a the commercial at left, which has apparently been playing in California. In the spot, a bride encounters a variety of annoying obstacles on her wedding day. It's a struggle just to get to the aisle, and she never quite makes it down the aisle. The copy at the end of the ad reads, "What if you couldn't marry the person you love? Every day, gay and lesbian couples are prevented from marrying." Feministing blogger Ann writes, "On one level, I really like this approach because it uses the wedding-industrial complex against itself… Taking the ultimate heteronormative, capitalist celebration and turning it into an argument for equality. I like that." But even though Ellen and Portia may tie the knot in California this weekend, some people think the CA marriage decision isn't really something to celebrate:Writes Miriam Pérez on the ACLU's Blog Of Rights:
Marriage isn’t my golden ticket. Marriage isn’t my golden ticket unless I’m lucky enough (or even want) a long-term monogamous partnership. It isn’t my golden ticket unless I have a job or a partner with healthcare benefits. It isn’t my golden ticket unless I have an inheritance to worry about, or a pension to be concerned with… A movement so focused on marriage is not a movement that represents my activism and interests… my vision of social justice focuses on putting the needs of the most marginalized members of our community at the center of our organizing. The current marriage-focused movement fails to do this.
As a Feministing commenter notes, the commercial "is directly targeted at the 8 to 10 percent of undecided California voters. It is not for people who have already decided to vote No on prop 8, who are likely the same people who will question traditional wedding customs and what is a proper marriage. This ad basically makes the marriage proposition one about fairness and equality." But when it comes to fairness and equality, is marriage the biggest issue we have in this country? And does the commercial really send the right message? Another commenter writes: "I would rather see an ad that queered marriage than one that shows a rich, white couple getting married and suggests that everyone else should 'be able to be like them' as if it's the goal that everyone should aspire to." Mega-Huge White Weddings For All! [Feministing] Miriam Pérez: Marriage Isn’t My Golden Ticket [ACLU]