Selling Women's Clothes To Women: Athleta Vs. Victoria's SecretThe other day, a certain mailbox contained both the Athleta and Victoria's Secret catalogs. These companies sell very similar products — that is, swimwear, workout and casual clothes for women — but they have very different approaches. An analysis, after the jump.Selling Women's Clothes To Women: Athleta Vs. Victoria's SecretThese are a few "casual" ensembles by Victoria's Secret. Cleavage is a focus in half of them, while the green number on the far right seems designed for immobility. Selling Women's Clothes To Women: Athleta Vs. Victoria's SecretHow Athleta does "casual": This woman is ready to walk Barcelona, hike Machu Picchu or have a glass of rosé in Rome. (A wee drab but functional.) Selling Women's Clothes To Women: Athleta Vs. Victoria's SecretVicky's workout routine: Pose like you know he's watching. Selling Women's Clothes To Women: Athleta Vs. Victoria's SecretAthleta's workout routine: (Yoga) Pose like you know what you're doing. Selling Women's Clothes To Women: Athleta Vs. Victoria's SecretVictoria's Secret swimwear: Barely covers the breasts; designed to expose. Note how the ladies do not get wet but just hover near the water. Selling Women's Clothes To Women: Athleta Vs. Victoria's SecretAthleta's swimwear: Designed to fit. Infers that a woman can actually enter the ocean in the garments. Selling Women's Clothes To Women: Athleta Vs. Victoria's SecretAnother swimsuit shot: Vicky's ladies enter the water. Wearing sunglasses and bangles. But they still offer to thrust their breasts in your face and maybe even take off their bikini bottoms. Selling Women's Clothes To Women: Athleta Vs. Victoria's SecretAnother Athleta swimsuit shot: These women are too busy having fun to give a shit about you. [Athleta] [Victoria's Secret]