Fall usually means heavy, whopping copies of the major ladymags. Last year, the September issue of Vogue had 725 pages of ads, reports the Wall Street Journal. This year? 674. The ad pages for Cosmopolitan and W are also down. Notes WSJ: "At prices that can climb to $120,000 for one full-page ad, every missing page hits the magazines hard." Says Valerie Salembier, publisher of Harper's Bazaar: "Everyone is facing 2009 cautiously. I'm nervous, and I think all magazine publishers in our field feel the same way, whether they admit it or not." Are we witnessing the end of an era? [WSJ]
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