Sean Combs's New Fragrance Is Called "I Am King." That Is All.

  • Sean Combs's new fragrance, "I Am King" will premiere as a Macy's exclusive in December. 'I Am King is a statement about all men," said Combs, during an interview at his Bad Boy Entertainment offices in Manhattan. "We are all descendents of royalty - and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings." The new fragrance, he says, is "more about sophistication. It's strong and also sexy, with an elegance and simplicity to it." [WWD]
  • More on how design chief Patrick Robinson is trying to make The Gap cool. Can't they just...you know, carry better clothes? [Business Week]
  • Lydia Hearst says she's not like Paris Hilton, ruins it by calling herself a "supermodel." "Don't ever compare New York media heiress Lydia Hearst to Paris Hilton. "Remember: I am a supermodel and have the award to prove it, and she is a celebrity. There's no comparison." [Page Six]
  • Oy. Armchair activists Benetton bring their usual brand of asinine commentary to the Beijing Olympics. "Benetton on Friday took out double-page advertising spreads in a number of leading news dailies worldwide, showing a Tibetan monk and a Chinese soldier praying face to face under the word 'Victims.'" They also show pictures of Sichuan earthquake victims (Benetton supports the Red Cross) and explain that their work "attempts to make a small contribution to dialogue and engagement between Tibetan and Chinese people." [WWD]
  • Judge awards LVMH huge payout from Canadian counterfeiters. [WWD]
  • Bollywood spawn makes like Hollywood spawn, launches clothing line. Riddhima Kapoor, daughter of well known Bollywood actors Neetu and Rishi Kapoor, has names her line"ARA"."My collection makes a girl look hot. It is sensual but, at the same time, it's not at all vulgar. You just have to be yourself in these clothes," [Hindustan Times]
  • Philllips de Pury & Co are hosting an auction of "hip hop's crown jewels" including bling "sported by 50 Cent, Biz Markie, MC Lyte, Kanye West and the late Notorious B.I.G and Tupac Shakur." [Fashion Week Daily"]
  • The popular kids aren't shopping either! Along with Hot Topic, Abercrombie and Fitch, American Eagle sales are down. [Wall Street Journal]
  • Designers Amy Molyneaux and Percy Parker are dressing phones. "BlackBerry smartphones are now an integral part of everyday life, so it's great to be given the opportunity to add some extra glamour to the way in which they can be carried," explain the design duo, who have taken inspiration from BlackBerry's magenta, silver and midnight blue colour palette."We've taken the stunning colours from the new summer range and really brought them to life through our pouch design. The combination pouch and handset will make even the most stylish fashionista stand out." [VogueUK]
  • Andre 3000 has made it. Into The Sartorialist. [The Sartorialist]
  • Polo profits up. I guess the rich are different! [WWD]
  • And Ralph Lauren is sensitive about his age. [WWD]
  • The same people who let all those fashionistas DJ are now letting them make films. "The aim of the project is to give stars of the fashion world the opportunity to show off their clothes and the spirit of their label in any way they see fit. Among the line-up of participants are Pierre Hardy, Peter Jensen, Todd Lynn and Rodarte. Each designer has produced a film between 30 seconds and three minutes long - and judging from the stills that we've seen each promises to be quite a spectacle." [ElleUK]
  • Reebok is teaming up with toy co. Hasbro to launch a Monopoly sneaker. I want the thimble. [Fashionista]