Over on Portƒolio's site today, Jeff Bercovici reports that many of the major women's magazines sales are down for the first half of the year. And not just by a little bit: We're talking double-digit numbers. The newsstand average of Glamour dropped 10%; Marie Claire fell 11%, Vogue and Teen Vogue both slumped 15% and poor O, The Oprah Magazine tumbled 16%. We can't claim to know why these publications aren't doing well and losing hundreds of thousands of readers. But we can venture an educated guess! Some theories, after the jump.
1. The covers suck.
If you love fashion, why would you pick up a magazine that had a Photoshopped roboGwyneth on it? Or an animalistic-looking basketball player? Or Sarah Jessica Parker wedged between a decapitated man's legs? French Vogue's covers are daring and provocative; American Vogue relies on Kate Bosworth's "superstar style." YAWN.