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    Anti-Aging

    Forty million focus groups can't be wrong! Apparently women are buying "anti-aging" products at younger and younger ages. Not that they will stop you from aging! Still: Gen Y is shelling out cash for anti-wrinkle potions and Sarah Jessica Parker, with her "feminist cred" is the one shilling them. And yes, she is 43. What does it mean? [Adweek ]


    Send an email to Sadie Stein, the author of this post, at Sadie@jezebel.com.