We have no fucking clue what Ashanti, her people, or her record label Universal Music Group were all thinking when they came up with this viral marketing video to promote new album The Declaration, and specifically the video for the single "The Way That I Love You." Apparently, in the video for the song, Ashanti murders her cheating boyfriend. The viral video is a fake news report saying that a bunch of copy cat crimes have been committed because of the video. The fake report shows bloody weapons and a Manson-esque crime scene with "Black children will die," scrawled in blood on a tiled wall. We're not really sure what the goal is behind such a viral video. Are we supposed to laugh? Are we supposed to cry? Are we supposed to murder? Clip above.
New Ashanti Viral Video Pushes Limits of Good Taste, Logic [Rolling Stone]