Sometimes you can't even get to the heart of the editorial content of a magazine because there are so many ads. And while a few ads are innocuous, pretty or straightforward, many are just bad. Hence, Badvertising! After the jump, some of the worst advertisements from recent issues of Elle, Allure and Glamour.
Why hello there, dear. The words that come to mind immediately are "exquisite corpse." Yeah, it means something else, but damn. She is dead in the eyes. The lip gloss is purty, though! And positioning her mouth thusly doesn't make me think of swollen labia, no, not at all!!
Okay, so the copy claims that this product is "the end of overprocessed blonde," but over there on the right, Ms. Johansson's hair looks sorta overprocessed. To me. I know it's in the light, but is it supposed to look like cotton candy? Or is she imagining better tresses, hence the title "Dream Blonde"? Also, L'Oreal, You Have Taken The Title Case Thing Too Far, Methinks.
Look, I have no idea what the hell goes on under the hood of a car, but I do know that you don't need sunglasses to check out an engine. It's like they're trying to be pro-woman with a bad-ass chick mechanic, but from the way she's holding that wrench to the faux grease on her arms, it's clear she doesn't know what the fuck she's doing. "Genuine since 1937." Really? Also, this whole image is very Herb Ritts circa 1990, when Carre Otis was hot. Show me something new.
Guess what? If my birth control method fails I am not going to "Be Calm." I am going to freak the fuck out. Then I'm gonna read that thing Moe wrote about Plan B and throw up.