You'd think that the occasion of Israel's 60th birthday would be enough to boost tourism, but you'd be wrong. In fact, the little country that could has taken to less-traditional means to raise awareness about how vacation-worthy it is: Participating in a sexy spread in American Maxim featuring women currently serving in the Israeli military. Women! Guns! Bikinis! (Is this why lobbyist groups are harping on Victoria's Secret model Bar Rafaeli to come back and fulfill her military service already?) Click on the picture to view a video about the story. [Reason]

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