In India, Fair Is Handsome & Dark Is DoomedDodai Stewart5/05/08 1:20pmFiled to: Skin DeepIndiaa girl like mecomplicated conversationsdark skin is badfair and handsomRacism125EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkLoathing your dark skin isn't just for women. A new product in India, Fair and Handsome, is just one of the many skin-lightening creams that are, according to the Washington Post, "exploding in popularity." In fact, though these products are nothing new for the ladies, the mens' market has grown 150%. India has a long history of colonialism and caste-systems, and darker skin is often openly reviled. Nikki Duggal, a New Delhi-based graphic artist says, "It's something we have internalized, and it's propagated by everyone since we still have this colonial hang-up that white is better, white is wealth, white is someone rich enough to never toil in the sun. It's so prevalent in India that fair equates to more success in life. There is a very sad message that if you are dark, you are doomed." Oh, and by the by: The lightening creams which will save you from certain doom? They cost about $1. Which is half a day's wages for many Indians.ShareTweet Kinja is in read-only mode. We are working to restore service.