Ms. Writer: Avoiding (Fashion) Magazines Is Good For Female Mental HealthJessica G.4/29/08 12:00pmFiled to: Objectify ThisCaroline Heldmandiablo codyMag Hagms.Standards Of BeautyTopGawkerladymagsmaghagMs. MagazineTina Feywomen's magazines1802EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkThe new issue of Ms. hits stands today and inside is a story about self-objectification, or "viewing one's body as a sex object to be consumed by the male gaze." More and more women are viewing themselves as sex objects, says Caroline Heldman, Ph.D., an assistant professor of politics at Occidental College, and it's due in large part to the veritable onslaught of advertising images that we're subjected to. The average American, according to Heldman, views "3,000-5,000 ads per day, up from 500-2,000 in the 70s," and a good chunk of those ads show naked and/or fetishized women. It's possible that none of this is news to you, but the far-reaching effects of self-objectifying might surprise you.