Several financial news outlets are discussing Mattel's falling first-quarter results, and most place the blame squarely on the slim shoulders of a certain doll named Barbie. Barbie, which was introduced in 1959, is now first-runner-up for the under-12 set, in part because of competition from edgier, increasingly-popular brands like Bratz and Hannah Montana dolls and in part because of the emergence of web-based toys. According to Portfolio, "Children want Web-based toys, and they want them at younger and younger ages" the magazine cites the success of interactive toys like Webkinz, and let's not forget the potential pleasures of Miss Bimbo). But the real reason Portfolio believes that Barbie is no longer the reigning beauty queen in toy world is because "at 49, Barbie is becoming obsolete."
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