Another week, another airbrushing (mis)adventure. "Shooting bikinis is now my life, which as you can imagine is unmitigated hell," says Elizabeth Hurley, who has her own line of swimwear. "But if you signed on for the gig, sadly, you have to go and be jolly in a skimpy white bikini. So now I rely on nice photographers and a certain amount of retouching. I don't mind if you want to make me a bit thinner and a bit younger." In fact, Liz touches up her own snapshots — pictures of her husband, Arun Nayar and son Damian. "Everytime I download my holiday snaps I go over them," she claims. As always, Ms. Hurley is on-trend, because "airbrushing is here to stay," writes Nat Ives for Ad Age. Of Glamour magazine's treatment of America Ferrera, Ives claims "An actually ugly Betty just wouldn't be good for anyone's business, even if it might represent something relatable." But when it comes to magazine covers, is controversy is a good thing?