Jezebel
Question: Is Sex and the City in on the joke? According to WWD, in the upcoming film version of the HBO series, Carrie Bradshaw questions her assistant (played by Jennifer Hudson) about just how she affords a slew of designer accessories on an assistant's salary. [I'd like to see the assistant ask the same thing of Carrie 'I'm a writer in New York' Bradshaw. -Ed.] The assistant's answer? The bag-renting website Bag, Borrow, or Steal. Our answer? Sex and the City is not in on the joke — it's just found another way to land a corporate sponsor! And clearly, striking some strategic branding deals with fashion designers in exchange for costuming credits wasn't good enough.
According to the NY Times, in exchange for Skyy Vodka being the official spirit of the film, Houlihans is now also serving up Skyy Carrie, Miranda, Charlotte, and Samantha 'tinis. Other companies that have signed on for the film are Coty fragrances, Vitaminwater, Mercedes-Benz USA, and the jeweler H. Stern. Says Chris Carlisly, the marketing president for the film's distributor, New Line: "We've positioned this movie from the beginning as 'the Super Bowl for women'.. So we want to align only with those brands that make sense, that match up with the 'Sex and the City' brand, and extend our footprint, not duplicate it." We're not sure what footprints (other than carbon ones) have to do with this movie, but one thing is for sure: This ain't no film, it's a 2-hour commercial. Clarifies exec producer John Melfi: "It's not sticking a bowl of cereal or a Coca-Cola in front of the camera. It's organic to the lives of the ladies." Which we all know are totally devoid of any trace of reality anyway.
'Sex and the City' And Its Lasting Feminine Appeal [NYT]
For Rent [WWD, 1st item]
Earlier: Carrie Bradshaw's Wardrobe To be Both Sexy And Subsidized
M Week With A $4,000 Snakeskin Handbag
Comments
The Super Bowl for women?? Talk about not in on the joke...
OK, is there actually a name for that... thing she has on? Like, is that an actual garment, or would it just be called "puffy fabric torso tube" or something?
Why is Carrie wearing a giant, tie-dyed scrunchie as a shawl? Why-oh-why-oh-why?
Oh yeah, because these ladies totally lunch at Houlihan's.
wow. gross.
WTF is she wearing?
So this movie is really one big long commercial shill? Why am I not surprised. Whores!
Have I ever mentioned how much I dislike SJP?
That outfit is just WRONG. I think I'm going to have nightmares about being smothered by a bluish green blob tonight. Thanks SATC!
There are only two movies that have pulled off product placement successfully, in my eyes.
One is E.T.(mmm...Reeses Pieces...), and the other is Wayne's World, because they were in on the joke.
This shit is tired enough already. It will date itself even further with all of the advertising crap they're throwing in.
"Organic to the lives of the ladies" ---??????? riiiiiiiiiight.
Btw, that outfit on SJP is all wrong. Why the fuck is she wearing a schrunchie?
These women's lives (and the lives of all SATC fans) revolve around rampant consumerism. Spending large chunks of your paycheck on completely unnecessary crap that'll go out of style in a few months is just ridiculous.
hate. hatehatehatehatehate! Also my 8 year old cousin would love that outfit.
@hortense: I would like to add to that list:
2001: A Space Odyssey.
Josie and the Pussycats.
That is all.
A big footprint used to be a bad thing (ecologically speaking.)
@braak: Fair enough. Also: Lord of The Rings as a tourism vehicle for New Zealand.
@Jezebabe: Yup. Remember that episode where Carrie realizes she spent something like $30K on shoes? And it's supposed to be sorta cute and funny?
Blechhhhhhh.
I once worked as an assistant. I could not afford food some weeks and my wardrobe came from the sale rack at NY&Co. So even Bag, Borrow or Steal seems unrealistic.
I kind of really hate that the only black women in this show are either anti-interracial dating or assistants.
It's so lame.
The Super Bowl for women? Cringe. City.
@hortense: Have you seen Flight of the Conchords? They have a poster in the office of the NZ embassy that says, "NEW ZEALAND: LIKE LORD OF THE RINGS!"
@Jezebabe: The lives of ALL SATC fans? You really want to go there?
Ha ha ha "I'm a writer in New York". I was a writer in New York, too! I made -8920 in student loans, ate Easy Mac, and wore the same Chucks I'd worn since 1999. So chic! Somebody make a movie out of that!
Remember in the beginning of the show when Carrie really was a struggling writer and she could barely pay her rent and afford her shoe addiction. Made it much more believable. It's all really sickening now. I don't think I'll be seeing the movie for this reason.
@Jezebabe: I guess Berger was right about NYC women wearing scrunchies after all.
@katekate: New Zealand: It's Cool!
I love FOTC. So very much.
@Jezebabe: Yeah, basically. I hate this show with the white-hot intensity of 1,000 suns.
i can't wait to see this movie, but that outfit is an example that crazy/daring does NOT always = stylish
why are you hatin' on Carrie?
@JessicaLovejoy: Backstairsly: Ugh! Every time I see something like that, I wonder why the real Super Bowl can't be for women. I hate the "Such and such...for women" business. Way to play down to people.
@hortense: It just cracks me up that they make New Zealand out to be some backwater, podunk nothing country. So hilarious.
@katekate: AHHH I LOVE Flight of the Conchords!!! Oh will Jezebel PLEASE post some clips from the show? It's so damn amazing
"I couldn't help but wonder, If I dressed like a Man-of-War, could I act like one?"
@JessicaLovejoy: Backstairsly: Yeah, shitty. That makes me want to eschew this "Superbowl" in favor the real one, which, you know, I always thought was ok for women to like.
@kellyhelene: I thought she was being attacked by a giant jellyfish. Really, who WEARS couture? Has anyone ever seen someone, off of a catwalk, wearing couture?
@hortense: New Zealand...Rocks!!!
@AlannaBanana: AHAHAHAHAHAHAHAHAHA
I thought the same thing about Coty fragrances until I realized that SJP's Lovely was made by Coty. Hmm.
Wait, so Houlihan's is organic to the lives of the ladies?
The vindictive small man who lives in my heart with his bottles of piss and vinegar, that he sips every hour on the hour, really wishes this movie will freakin' bomb at the box office so bad SJP is forced to live in one of her oversized bags.
...Is that bad? It probably is. I'm not giving it up though. Sex and the City represents that wasteful consumerist mindset, it's like the physical incarnation of Bush telling Americans that they should all go out and spend shitloads of money.
Rantrantrant, etc. You get it.
@katekate: YES! Oh, and I love the poster "New Zealand... ROCKS!" With a bunch of picture of rocks on the poster. Bah hahaha.
P.S. I can not stand SATC! Gag.
This is that pink vodka targeted to women again, isn't it?
@RyanB: @hortense: Did you know they have a CD out? It's only got like 8 songs, but I found it for like $5 at Newbury Comics in Boston. So worth it, if only for "Business Time."
@Jezebabe: All SATC fans? Because I was a fan of the show, and I am not much into fashion or buying tons of crap.
@kimsama: Dman! You beat me too it!
Carrie's hair is almost never flattering to her face on the show. I mean, come on, parted smack dab in the center?
@katekate: Is "Think About It" on there?
"There's people on the street gettin' diseases from monkeys..."
@kimsama: Who likes to rock the party? New Zealand likes to rock the party!
@ineffable.me: BRING IT. :P
Today's Lunch Plans:
1. Get girl drink drunk at Houlihan's
2. Vomit on rented handbag
3. Rinse
4. Repeat
I'm a woman. You know what my Super Bowl is? The ACTUAL Super Bowl.
@CaptainHangNail: Happy Saint Paddy's! Careful with all the little fruity things in girl drink drunk vomit, not to mention the tiny umbrellas.
@Jezebabe: I don't have anything to bring. I just think it's stupid to make generalizations like that. That's all.
@hortense: Oh their show! Wait, that was the one with Jemaine and "the tape" after Bret quit right?
i love sjp and think she's one of the few who can pull off uber wacky outfits... but that one's too much. looks like a scrunchie and a blueberry mated and slid itself over her.
@ineffable.me: She just did.
I love the show, and am going to see the movie, no matter how lame it is, or that Jezebel posted a major spoiler in a headline.
@ghanima: Seriously. She wears underwear with dick-holes.
Does anyone still think that Carrie's lifestyle is aspirational? Don't we all remember that time when she tried to figure out why she didn't have enough money for a down payment on an apartment, and it was because she'd spent $40k on SHOES?
@CaptainHangNail: KITH fan?
@PinkSoxHat: FUCK YEAH! Go Giants!
@check_please: Carrie was a ridiculous ass. She was selfish, whiney (sp?), and immature. I especially hated the fact that she made a huge scene about farting in front of Big. I was like: "get over it already you cow!".
@hortense: HAHAHahaah! I picture that you were slowing down and dropping your voice reaaaally low as you repeated that ^_^