Sex And The City Really Is Full Of (Expensive) Shit

Question: Is Sex and the City in on the joke? According to WWD, in the upcoming film version of the HBO series, Carrie Bradshaw questions her assistant (played by Jennifer Hudson) about just how she affords a slew of designer accessories on an assistant's salary. [I'd like to see the assistant ask the same thing of Carrie 'I'm a writer in New York' Bradshaw. -Ed.] The assistant's answer? The bag-renting website Bag, Borrow, or Steal. Our answer? Sex and the City is not in on the joke — it's just found another way to land a corporate sponsor! And clearly, striking some strategic branding deals with fashion designers in exchange for costuming credits wasn't good enough.

According to the NY Times, in exchange for Skyy Vodka being the official spirit of the film, Houlihans is now also serving up Skyy Carrie, Miranda, Charlotte, and Samantha 'tinis. Other companies that have signed on for the film are Coty fragrances, Vitaminwater, Mercedes-Benz USA, and the jeweler H. Stern. Says Chris Carlisly, the marketing president for the film's distributor, New Line: "We've positioned this movie from the beginning as 'the Super Bowl for women'.. So we want to align only with those brands that make sense, that match up with the 'Sex and the City' brand, and extend our footprint, not duplicate it." We're not sure what footprints (other than carbon ones) have to do with this movie, but one thing is for sure: This ain't no film, it's a 2-hour commercial. Clarifies exec producer John Melfi: "It's not sticking a bowl of cereal or a Coca-Cola in front of the camera. It's organic to the lives of the ladies." Which we all know are totally devoid of any trace of reality anyway.

'Sex and the City' And Its Lasting Feminine Appeal [NYT]
For Rent [WWD, 1st item]

Earlier: Carrie Bradshaw's Wardrobe To be Both Sexy And Subsidized
M Week With A $4,000 Snakeskin Handbag