Another Luxury Brand, Another Existential Film

Much like the art piece from Prada, another luxury brand is experimenting with existential themes in the medium of short film. OK, OK, it's a commercial. But with angst! Beauty, ennui, fuzzy, unfocused camera work and faces slipping out of the frame. In fact, it's so much of a mood piece that you barely see overpriced crap they're trying to push. But this brand, while popular, could really use re-positioning. And this gorgeous, teasing commercial could be just the thing. We're not naming the brand, but if you pay attention, (or skip to the end) it's obvious. A frame-by-frame breakdown, after the jump.

Another Luxury Brand, Another Existential FilmS

What is a journey? Asks the first frame. While you think about it, check out this Jesus-like figure:



Another Luxury Brand, Another Existential FilmS

And this sleeping redhead. She's holding a CLUE!



Another Luxury Brand, Another Existential FilmS



So yeah, what is a journey? You think you know, don't you? You think a journey is a trip.

Another Luxury Brand, Another Existential FilmS

Wrong! A journey is not a trip. Now check out this boat in the mist.

Another Luxury Brand, Another Existential FilmS

And this old guy!



Another Luxury Brand, Another Existential FilmS

But don't forget the question, about the journey. You're thinking it's like, a vacation, right?



Another Luxury Brand, Another Existential FilmS

Wrong! It's not a vacation.

But this narrow little street is cool.



Another Luxury Brand, Another Existential FilmS

But this narrow little street is cool. Anyway. Back to the journey. It's a process. A discovery. We know this because the text tells us so.



Another Luxury Brand, Another Existential FilmS

And! It's a process of self-discovery. See what they did there? No, we don't know who these people are.



Another Luxury Brand, Another Existential FilmS

OMG are you ready? BIG HINT:



Another Luxury Brand, Another Existential FilmS

Obligatory feeling of ennui:



Another Luxury Brand, Another Existential FilmS

Another Luxury Brand, Another Existential FilmS

Back to the narrative: A journey brings us face to face




Another Luxury Brand, Another Existential FilmS

...with ourselves. Deep!

Random modern cityscape!



Another Luxury Brand, Another Existential FilmS

Random modern cityscape!

Another Luxury Brand, Another Existential FilmS

And this girl!

Another Luxury Brand, Another Existential FilmS

A journey shows us not only the world...

Another Luxury Brand, Another Existential FilmS

...but how we fit in it.
It is no accident that this guy appears to be leaning. Who is he? We'll never know! But he's important. He's you. Maybe.

Another Luxury Brand, Another Existential FilmS

Does the person create the journey? Well yeah. The person has to book the tickets, the hotel, the rental car and whatnot. Oh, unless you have "people" to do that for you. Is that what they mean?

Another Luxury Brand, Another Existential FilmS

Hmm, guess that's not what they mean. OK. So does the person create the journey, or does the journey create the person? Way existential.

What we need right now is a guy to make us make you nostalgic for a life we've never known.



Another Luxury Brand, Another Existential FilmS

Thanks.

Another Luxury Brand, Another Existential FilmS

Ooh, more ennui.

Another Luxury Brand, Another Existential FilmS

The journey is life itself. Aww. Sweet. Something you can relate to, even if you do not possess airline reservations at the moment. You possess a heart, you are alive. Good work.

Another Luxury Brand, Another Existential FilmS

Where will life take you?

Wait! There's a BIG HINT coming!



Another Luxury Brand, Another Existential FilmS

Did you catch it?

Another Luxury Brand, Another Existential FilmS

Fin.

Ogilvy: While Contemplating Life's Journey, Think Vuitton [AdRants]

Louis Vuitton - A Journey [Everything's Better With Brentter]

Earlier: Let's All Take Acid And Watch The New Prada Movie