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    read more: #oldiesbutgoodies, #standardsofbeauty, #swimwear, #thin

    Oldies But Goodies

    Well we talk about unattainable standards of beauty these days, but this Jantzen swimsuit ad from 1954 features an alluring woman with what appears to be a 15-inch waist. It's literally not much wider than her neck, and yet she somehow has the strength to entertain not one but two suitors. Click the image to see the advertisement full-sized. Also note that if this glittery grape-colored swimsuit were available today this writer would most certainly buy it. [Vintage Ads]


    Send an email to Dodai, the author of this post, at dodai@jezebel.com.