Rachael Ray On Dunkin Donuts Coffee: "What Is This Shit??"S

This just in from the set of Rachael Ray's latest Dunkin Donuts commercial, according to a New York Magazine tipster: "She took one sip of her Dunkin' Donuts coffee, yelled "What is this shit? Get me MY coffee," and would not continue until she was given "her" coffee — i.e., Starbucks." Fascinating. On one hand, I always love it when celebrities shill products they hate. A few years back when Reebok was inking endorsement contracts with pretty much every vaguely hip-hop centric artist on the Hot 100, Jay-Z and Fabulous were always fucking with them, showing up to gigs in Nikes. (Jay-Z pulled the same shit on HP last week — he's a Mac user; aren't we fucking all?) But yeah, on the other hand, slavish devotion to brands, especially brands like Starbucks and Nike but really, any of those stupid little "culty" laptop bag brands or organic shampoo brands you hear people raving about at marketing conferences and in airports in Portland. But then, on the other other hand, coffee is seriously important, maybe more important than politics or philosophy, and with all the discussion of drinking habits on this site I can't believe I'd never posed the question: how do you take your coffee? It's a poll!

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Rachel Ray Doesn't Like Dunkin Donuts Coffee Any More Than We Do [New York Megazine]