Rich Chicks Not Afraid To Shop Among Commoners

You may think that if you had more money, you'd buy nicer stuff. But ladies with cash still love a bargain, according to the National Retail Federation. Women with a household income of over $100,000 admit to shopping at Bergdorf Goodman, Neiman Marcus, Saks and — surprise! — Target. According to a survey, 11% of them also go to Wal-Mart. (Just because it's inexpensive doesn't mean it's beneath them!) Over 70% of women with incomes over $150,000 say that price does not make a brand. Robin Lewis, a retail expert, says ladies raking in the dough "will pay for something if they really want it. "But they won't pay a penny more than what they can see it is worth." In other words, they may be materialistic, but they're not stupid.



But is this kind of "anything goes" shopping really shocking? Even if you do have loads of money, not everything you need can be found at Neiman Marcus. Target has swept the nation with kooky ad campaigns and quality products, but in a world of $26,000 handbags, aren't all women just thankful the so-called "discount" stores like Target, Kmart and Wal-Mart carry items that are priced realistically?

High-Income Women Covet Luxury, Still Eye Bargains [Reuters]