Meet Wendy Lewis, left, who has written a book called Plastic Makes Perfect: The Complete Cosmetic Beauty Guide. Lewis is not a doctor, but she does think that "60 is the new 40" and writes a column — for the Daily Mail, of course! — as an independent cosmetic surgery adviser or "knife coach." She charges about $800 for a on hour face-to-face consultation. "For many women, and some men, they will be utterly miserable if they know they are stuck with a huge nose, or sticky-out ears," she says. "If a simple surgical procedure can bring them happiness, then I say, 'Why not?'" She would even tell a 14-year-old to get rhinoplasty, "If she was unhappy enough." Of course, nose jobs and tummy tucks are pretty common these days. So Ms. Lewis also includes information on vaginal "trimming", toe removal (to fit into designer heels) and umbilicoplasty, the procedure that renders a woman's navel bikini-"perfect". That's right. Belly-button surgery.